We at PT Sunrise Bumi Textiles are committed to align ourselves to our Group Values
Our Values are :
Integrity,     Commitment,     Passion,     Seamlessness,    Speed.
These Values are "non-negotiable".
Our Chairman, Mr. Kumar Mangalam Birla commits,
"If living by our Values means, perhaps growing at a pace slower than we would otherwise have lined, so be it"
S. No.	Values	Synonyms	Definition
1	Integrity	Ethical	Acting and taking decisions in a manner that these are fair, honest, following the highest standards of professionalism and are perceived to be so. Integrity for us means not only financial and intellectual integrity, but in all other forms as are commonly understood.
		Truthful
		Principled
		Transparent
		Upright
		Respectful
2	Commitment	Accountability	On the foundation of Integrity, doing whatever it takes to deliver value to all stakeholders. In the process, taking ownership for our own actions and decisions, those of our team and that part of the organization that we are responsible for.
		Discipline
		Responsibility
		Result-Orientation
		Self-Confidence
		Reliability
3	Passion	Intensity	A missionary zeal arising out of emotional engagement with the organization that makes work joyful and inspires each one to give his or her best. Relentless pursuit of goals and objectives with the highest level of energy and enthusiasm, that is voluntary and spontaneous.
		Innovation
		Transformational
		Fire-in-the-belly
		Inspirational
		Deep Sense of Purpose
4	Seamlessness	Teamwork	Thinking and working together across functional silos, hierarchies, business and geographies. Leveraging the available diversity to garner synergy benefits and promote oneness through sharing and collaborative efforts.
		Integration
		Involvement
		Openness
		Global
		Learning from the best
		Empowerment
5	Speed	Response time	Responding to internal and external customers with a sense of urgency. Continuously seeking to crash timelines and choosing the right rhythm to optimize organization efficiencies.
		Agile
		Accelerated
		Timelines
		Nimble
		Prompt
		Proactive
		Decisive